Google Ads
True ROAS. Smart feeds.
Feed accurate conversion and revenue data from Workform into Google Ads. Optimize campaigns based on actual profitability, not just clicks and impressions.
True ROAS. Smart feeds.
Measure return on ad spend using actual order profit, not just revenue — including shipping, returns, and COGS.
True ROAS
Measure return on ad spend using actual order profit, not just revenue — including shipping, returns, and COGS.
Smart feeds
Product feeds auto-update with real prices, availability, and images — no manual maintenance.
Bid on what's profitable
Pause ads for out-of-stock or low-margin products automatically.
Everything you need
The full feature set of the Google Ads integration, included on every plan.
Up and running in minutes
Three steps to connect Google Ads to Workform.
Connect your account
Authenticate with a single click — no API keys to copy, no webhooks to configure manually.
Configure your sync
Choose what data to sync, map fields to your workflows, and set your preferred sync frequency.
Go live
Enable the integration and watch data flow in real time. Monitor sync health from your dashboard.
Frequently asked
questions
Everything you need to know about the Google Ads integration.
Most merchants are up and running in under 5 minutes. Connect your Google Ads account, configure your sync preferences, and you're live. No developer required.
Yes. Changes sync bi-directionally in near real-time via webhooks. Inventory updates typically propagate in under 30 seconds to prevent overselling and data drift.
Absolutely. You have full control over which entities sync (products, orders, customers, inventory), field mapping, sync direction, and conflict resolution rules.
Our sync engine queues changes during outages and automatically reconciles when connectivity is restored. No data is lost, and you'll see a full audit trail of what synced and when.
All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We use OAuth 2.0 for authentication where supported, and never store third-party credentials in plain text. Workform is SOC 2 Type II compliant.
Ready to connect Google Ads?
Start syncing in minutes — no credit card required. Free for up to 500 orders per month.